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Logo Challenge

April 1st, 2010 admin No comments

Logo Challenge

Make your Logo Stand Out With an Advertising Slogan

The representation of a product/ service with a logo is an essential part of the branding process. A logo gives a visual representation to the brand that facilitates immediate brand recognition. The importance of logo has truly evolved over the years. Every company today knows that a good logo can work wonders for its business. Thus the small graphical image called logo plays an integral role in the building up of a brand.

However, in this fiercely competitive market, every organization knows that it has to project its brand in a way that leaves a long lasting impression on the viewers mind. One of the primary challenges that a brand faces is dealing with changes. The world is dynamic and so are the customers. Thus to survive in the market and make its presence felt, some specific product segments need to represent their brands by taking a step further than just having a graphical image as their logo. They need an advertising slogan.

Advertising slogans have been a part of logos for years. An advertising slogan can be a mere slogan or a brand slogan. Depending on the advertising campaign, a slogan keeps on changing. A product/ service that has customers all over the world need to have different region-specific slogans to connect with customers of various genres. Moreover various external events also influence such slogans. However a brand slogan is not a mere slogan that keeps on changing from time to time. It’s a long-term investment that conveys the essence of the brand. A brand slogan remains unchanged unless the need arises to and contributes to the building up of a brand over a long period of time. It acts like a claim in support of the brand.

A good advertising slogan can only be a result of proper research and creativity. Such slogans should typically be short and memorable. A mere glimpse at it should draw attention and convey the message instantly. What can be a good and effective slogan varies from businesses to businesses. It can be simple and witty; can underline the benefits of the product; in some cases a direct, crisp and concise slogan works wonders with the target consumers. The slogan should be distinct and add credibility to the brand name. It can also be a simple ‘feel good’ expression, or something that makes the customer feel the need of having that product. The formation of a brand slogan clearly depends on the competition and the line of product/ service.

A few strong memorable words can do wonders to a brand. Small phrases like “Just do it”; “Connecting people,” to a single word “enjoy” instantly reminds us of popular brands like Nike, Nokia and Coke. An advertising slogan is such an indispensable tool that facilitates a logo look relevant through the changing times. For instance, Coca Cola has a common graphical image as their logo but their advertising slogans change from time to time to give it a contemporary feel. A good advertising slogan covers that extra mile to make a logo stick to consumers’ minds forever.

About the Author

Alfred Anderson has rich experience in the field of online brand marketing. His interests includes Internet marketing and research on emerging online business trends. Logo Design