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September 9th, 2010 admin Leave a comment Go to comments

Division Unit

Gm Reports May Sales of 375,682 Units

Maker of quality GMC headlights, GM in the United States sold 375,682 vehicles in May that is 4.7 percent higher than the year-ago monthly sales. It was 8.8 percent higher on an unadjusted basis. Its retail sales for May totaled to 279,731 – an 8.5 percent increase. On an unadjusted basis, retail sales were up 12.8 percent as compared to the same month a year ago.

The continuing strength of GM’s new product line is reflected on the May sales. As to the fuel-efficient and alternative fuel (E-85) markets, the Chevrolet Impala, Saturn AURA and also the new industry leading mid-size crossovers GMC Acadia have increased sales. The Chevrolet Silverado and GMC Sierra full-size pickup trucks that are leading fuel efficiency in their class comprised the 10 percent increase as compared with May 2006 in the pickup segment and the 14 percent retail sales.

Saturn with 59 percent increase, GMC with 18 percent increase, along with Pontiac with 8 percent increase were the successful divisions for the month of May this year in terms of retail sales. Furthermore, Chevrolet, whose sales were up 5 percent, was again leading the industry sales.

Mark LaNeve, the Vice President of GM North American Sales, Service and Marketing, said that their reports for May were tremendously good because of strong total and retail sales increases. Their huge market share gains in full-size trucks and crossovers proved that they made a good decision to invest in industry-leading fuel economy in these essential segments.

He further said that the company is grateful to the Chevrolet Silverado and GMC Sierra pickups that put their full-size truck sales up in a 10 percent increase. He added that these hot selling all-new trucks are just like many of their vehicles that offer fuel economy, astonishing performance and extreme value – everything that a customer is demanding for. The company was further fascinated by the beyond-what-is-expected performance of the newest entry to the crossover segment, the Buick Enclave. They were also pleased by the performance of their mid-size crossover segment like the GMC Acadia and Saturn OUTLOOK as their sales continue to increase.

The Saturn is performing well as its product revival continued its pace. With its increasing total sales now nearing to 69 percent, the Saturn, which includes SKY, AURA and AURA Hybrid, OUTLOOK, VUE and VUE Hybrid, is receiving warm acceptance from the public. The ASTRA will soon replace the ION small car. As a whole, Saturn is the fastest growing brand in the industry so far this year.

Other vehicles that have May retail sales increases as compared with a year ago were as follows: Chevrolet Aveo, Cobalt, Malibu, Impala, HHR, Silverado, Suburban, and Avalanche; Pontiac G6 and Solstice; Saturn SKY and VUE; Saab 9-3, GMC Sierra and Yukon XL; Buick Lucerne; Cadillac SRX, Escalade ESV and Escalade EXT; and HUMMER H3. Meanwhile, newly offered products like Pontiac G5, Saturn AURA and OUTLOOK, GMC Acadia and the Buick Enclave will continue to contribute retail sales strength.

Over 12,800 vehicles were the retail sales of the GMC Acadia, Saturn OUTLOOK and Buick Enclave. As a result, GM’s mid-crossover segment experienced a significant retail increase. GM’s total sales of over 16,600 vehicles in this segment put monthly performance to 211 percent higher as compared with May 2006’s GM’s mid-crossover segment sales.

According to LaNeve, they are seeing good results. One of which is the increased residual values for their products. He said that this was a result of staying coordinated and dedicated to their North American competition and market growth plans. He added that the result implied that their company is providing products that lead the industry in terms of design, segment fuel economy, warranty coverage and performance; and it is tantamount to a beneficial cost of ownership experience. The company anticipates the same customer acceptance as their many vehicles when their new products like the Cadillac CTS and Chevrolet Malibu enter the dealer showrooms before the year ends.

Forty-five thousand eight hundred ninety-two (45,892) cars of all certified GM brands that include GM Certified Used Vehicles, Cadillac Certified Pre-Owned Vehicles, Saturn Certified Pre-Owned Vehicles, Saab Certified Pre-Owned Vehicles, and HUMMER Certified Pre-Owned Vehicles were sold in May 2007. It is 3 percent higher from last year. Two hundred twenty-seven thousand three hundred sixty-five (227,365) were sold from January up to May this year that is 3 percent higher from the same period last year.

The industry’s top-selling manufacturer-certified used brand, GM Certified Used Vehicles, reported 40,306 units of sales that is almost 5 percent higher from May of last year. Up 4 percent from January to April 2006, the GM Certified Used Vehicles year-to-date sales amounted to 199,715 units.

Meanwhile, Cadillac Certified Pre-Owned Vehicles reported 3,102 units of May sales – a 6 percent drop from May 2006. Saturn Certified Pre-Owned Vehicles sold 1,603 units, which is 13 percent lower from last year. Saab Certified Pre-Owned Vehicles had 797 units of sales as compared to last May while HUMMER Certified Pre-Owned Vehicles experienced a 6 percent drop by selling only 84 units.

About the Author

Iver Penn is a Mass Communications graduate who hails from Wyoming. She is at present an associate editor of a publishing company in Colorado.